¡Hola! I'm Zulesky — a curious, people-loving strategist. I find inspiration in the details: the colors of a building, a stranger's story, the way a neighborhood changes block by block. Most days you'll find me exploring the city with my dog Dalí, noticing things.
That curiosity shows up in my work too. I'm the Integrated Strategy Director for the food bank vertical at TrueSense Marketing, where I partner with 30+ clients across the U.S. to build donor-centered campaigns and help teams better understand how people connect, give, and engage. Six years in nonprofits taught me that good strategy starts with really paying attention.
I care about the why behind every decision. Why this channel, why this message, why now. That curiosity, plus a background combining storytelling, UX, data, and AI-assisted workflows, is what I bring to every project.
When I'm not in strategy mode, I'm building Olé by Zu — a creative space where I explore storytelling, flamenco, and humor. Somewhere in between, I'm raising two bilingual kids, learning all things architecture with my husband, and supporting the launch of a series of bilingual children's books with my mom.
I have learned to examine alternative possibilities, interpret the world through different lenses, and most importantly, embrace change and novelty by immersing myself in a new culture and living in Venezuela.
My values & skills
Empathy
I lead with kindness and professionalism in every project and relationship.
Strategy
I thrive on turning challenges into opportunities through thoughtful, results-driven strategy.
Listening
Learning a new language taught me to listen deeply — beyond words, with intention.
Creative
I find joy in simple, creative solutions that make life more meaningful for others.